Dad wants a Reel: actor Lee Hyo-jung recruits his son's Instagram

A restaurant opening can hire an ad agency. In this playful father-son case, the promotion landed in the son's social feed—and Dad seems to be his own most enthusiastic client.

According to Oct. 24 coverage, Lee Yu-jin posted a restaurant-promotion video at his father's request and jokingly asked Dad to stop eyeing his feed. His father appears with a meat platter in a fur-style coat and sunglasses, then dances in a sleeveless shirt. One edited sequence appears to show two copies of him at once.

The hook isn't the menu; it's the role reversal. A veteran actor known for fatherly roles goes all-in on a dance promo, while his younger actor son plays the reluctant social-media manager.

The directly documented reaction is Lee Yu-jin's playful caption. No independent comment survey or view count is available. The precise visual editing method behind the apparent double appearance has not been confirmed.

Both father and son are actors. Using family social media for business promotion isn't unheard of, but the real parent-child relationship becomes the comedic setup here.

Sports Chosun reported the Instagram post, the video's imagery and the restaurant-opening promotion at 6:42 p.m. Oct. 24. The exact opening date, menu prices and booking details were not established. Media speculation about AI editing does not verify the production method.

Anyone planning to visit should confirm the opening date and operating details from the business's official channels. A promotional Reel is not proof of current opening or reservation availability.