Overnight Lines for a KRW 3.29 Million Foldable iPhone

About 100 people lined up at Apple Myeongdong for iPhone Duo launch day despite the cost and shipping delays.

AI-generated concept illustration of anonymous customers waiting outside a generic electronics shop at dawn.
AI-generated illustrationAI-generated illustration by OpenAI ImageGen

Introduction

Some rose before dawn; others had been there since the previous afternoon. Curiosity about a new kind of phone filled Myeongdong on October 23.

What happened

Apple's first foldable phone, iPhone Duo, launched in South Korea on October 23. Yonhap reported about 100 people outside Apple Myeongdong around 8 a.m.; the first customer had waited since the afternoon before. Visitors tested the folding display and multitasking features.

Why it is trending

The contrast between cost and demand drew attention. Korean prices range from KRW 3.29 million to KRW 5.09 million. Reports of early preorder sellouts and the launch-day queue made interest in the form factor tangible.

People’s reactions

Interviewees cited different reasons: a larger workspace, long-standing Apple loyalty, or editing videos on the move. These individual accounts are not representative of all buyers.

Background

Foldables aim to offer more screen space while staying portable. This launch highlighted both hands-on curiosity and constraints on early supply.

Key facts

Yonhap reported a queue of about 100, prices between KRW 3.29 million and 5.09 million, and online delivery estimates reaching January 2027. Total initial inventory remains unconfirmed.

What to watch next

An opening-day queue is not proof of lasting success. Usability, durability and future supply will matter.

Sources & references

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