Three brands, one sliceable eye patch? A K-beauty twist behind the meme

Twist the container like a pencil sharpener and an eye patch emerges. The surprise? Several brands had a very similar trick. It was as if the products arrived at the party wearing the same outfit.

In September, Fenty Skin, Glow Recipe and Huda Beauty unveiled eye patches with similar twist-to-slice dispensers. Fenty responded to the resemblance with a Spider-Man-pointing-style joke; Glow Recipe posted its own 'This is fine' riff on Instagram. A Korean beauty magazine revisited the trend on October 20.

The dispenser is instantly understandable in a short clip, and multiple major brands presenting similar designs prompted questions about originality. By joking about the coincidence, the companies turned an awkward overlap into more online content.

The brands' Instagram posts openly joke about the lookalike containers. Industry coverage records both curiosity about the mechanism and questions about where the design came from. A handful of posts cannot represent all Korean consumers.

It also illustrates how packaging ideas associated with K-beauty travel globally. A consumer's sense of novelty is different from packaging technology available through industry suppliers. Identical-looking dispensers need not mean identical contents.

Similar packaging appeared across the brands. Industry reporting says Korean brand Wonder Bath had introduced a related sliced format in July 2026. The resemblance does not prove identical formulas or plagiarism.

The September 'eye-patch gate' was still being featured in Korean trend coverage in October. When comparing products, ingredients and instructions matter beyond the meme.