After 21 Years at JYP, Jihyo Builds EMITHAUS—And Stays in TWICE

Jihyo spent much of her life at JYP, from childhood training through 11 years leading TWICE. So the biggest surprise in her handwritten letter was not just what she was leaving, but also what she intended to keep: her group.

At noon on October 21, Jihyo shared a handwritten Instagram letter announcing the end of her long JYP relationship and the founding of EMITHAUS. She said the name, drawn from 'emit,' reflected her wish to discover more of her creative potential.

Leaving a management company does not automatically mean leaving a group. Jihyo explicitly described TWICE as irreplaceable and said she wanted to keep performing alongside the members. She is choosing a new route for solo work without treating the group as something left behind.

In October 21 international K-pop discussions, fans described the change as bittersweet, celebrated Jihyo's independence and welcomed her commitment to TWICE. Those reactions belong to particular public fan forums, not a measure of all Korean opinion.

After years as a trainee, Jihyo debuted with TWICE in 2015 and released 'ZONE' as a solo artist in 2023. Her announcement arrived one day after the group's 11th anniversary, connecting a shared history with a new personal chapter.

The confirmed news is that Jihyo is leaving JYP after 21 years, has founded EMITHAUS, and plans to continue both solo and TWICE activities. The company has ambitions in music and content, but specific new releases or other signed artists have not been announced.

Attention now turns to the music and content EMITHAUS will create. Details of future solo projects and TWICE schedules await later announcements.