From Overnight Lines to Reservation Slots: Chiikawa Shop Changes the Rules

The characters are tiny and cute; the alarm clocks used to get merchandise certainly were not. Now the reservation page opens before the shop door.

The official Chiikawa Shop Korea X account says the Yongsan I'Park Mall location will admit only Naver reservation holders October 22–25. Walk-in entry and on-site waiting will not operate during that window. Guests should arrive at their assigned waiting area ten minutes before their time slot.

Reports of pre-dawn queues and marked-up resale listings preceded the change. Fans even gave the popular waiting phenomenon a nickname, ‘Yongchima’. Moving to reservations is a meaningful change to how visitors access merchandise.

Some visitors have called for reservation systems to avoid overnight lines; others question whether online booking simply creates a different kind of competition. There is not yet sufficient evidence that reservations will eliminate scalping or guarantee fairness. Individual posts do not amount to a representative visitor survey.

Merchandise shopping now looks like a carefully scheduled mission. Avoiding an overnight queue may help, but online access and stock availability remain practical concerns. The latest official notice should prevail.

The verified official X notice sets October 22–25 as reservation-only dates and gives different waiting areas for the first slot versus slots two through twenty-two. It says on-site waiting will be restored after the reservation period. A separate official post lists Leopard-themed merchandise due October 22.

Visitors should verify bookings, time slots and waiting locations before traveling. A walk-up queue alone will not grant entry October 22–25.